How it works

Move through Nike City your way.

Explore modular districts, unlock product stories, follow movement paths and jump into zones built around sport, style and play.

01 Choose a district Soccer, Running, Casual, Skate and more.
Zones
Rewards
Paths

Nike City is a living map where every module becomes a small experience: discover a zone, interact with it, collect a story and keep moving.

The flow

From map to movement in four steps.

01

Land in the city

Start from the central map and rotate, zoom or move around the isometric world.

02

Pick a district

Tap a pin to open zones like Soccer, Basketball, Running, Casual, Skate Park or Metro.

03

Unlock the layer

Each module can reveal products, stories, challenges, rewards or guided routes.

04

Keep moving

Follow paths between districts and build your own way through Nike City.

What you can do

Designed for exploring, playing and discovering.

Navigate the map

Move through a modular 3D city and understand where every sport zone lives.

Discover drops

Connect districts with product collections, hero objects and seasonal launches.

Follow challenges

Use routes, missions and pins to create repeatable journeys inside the experience.

City layers

A city built in modules.

As Blender assets are completed, each zone can drop into the same system without rebuilding the whole experience.

  • 3D districts
  • HTML labels and pins
  • Animated transitions
  • Future reward logic
Ready?

Start exploring the city.

Jump into the live Nike City map and test the first interactive version while the modular districts keep evolving.

Enter Nike City